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Addressing the challenge of positioning a new player in the emerging domain of EV chargers, we collaborated closely with Nima Energy when giving them a sleek hardware design, a blend of muted and sophisticated colors scheme, and minimalist yet impactful graphics. The new brand design is positioning Nima Energy as a frontrunner within ultra-fast EV charging and standing out on the market as a premium provider.
Nima Hypercharger - Branding and CMF
Client: Nima Energy AB
Studio: Afry Experience Studios
March - April 2023
Contribution: Design Lead
together with Jan Puranen
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